PRIVACY POLICY – DOGGY PADDLE LLC

Updated January 1, 2023

This Privacy Policy (“Privacy Policy”) applies to the use of www.doggypaddle.com (the “Site”). The Site is owned, operated and maintained by Doggy Paddle LLC, an Illinois limited liability company (“Doggy Paddle”). This policy applies only to activities Doggy Paddle engages in on the Site and does not apply to Doggy Paddle’s activities that are “offline” or unrelated to the Site.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

PROTECTING PRIVACY IS IMPORTANT TO US

Our policy is to respect the privacy of users who visit the Site. To ensure this, the following policy statement explains how the Site and DOGGY PADDLE collect information from you, as well as how it is used. We use the information that we may collect about you for various purposes, including creating a more personalized online experience.

COLLECTION OF INFORMATION

While you are on our site, we may automatically track information related to your voluntary use of the Site. This voluntarily provided information may include, among other things, URL tracking information, user’s browser, user’s IP address, files viewed by the user and user’s path through the Site, date, time and frequency of accessing site and length of time spent reviewing certain features.

HOW COLLECTED INFORMATION IS USED

We use the information we may collect on our Site to respond to your requests for information or questions, to improve our site, to statistically analyze usage of our Site, to improve content and offerings on our Site, and, in general, to improve and evaluate our Site for our users. We do not share our information with individuals or entities that are not affiliated with DOGGY PADDLE.

PURCHASE OF PRODUCTS

You may buy and pay for products on the Site. If you make a payment, we need to gather information relating to the sale, including what you are buying, how you are paying, and if relevant where you would like the products shipped. However, we will use the transactional information only to complete a transaction, to provide you with an order history, and to facilitate future orders. We may also use information about the transaction for aggregate reporting, in which we summarize the data in a report that does not contain personally identifiable information.

SECURITY

DOGGY PADDLE takes appropriate and commercially reasonable steps to ensure data privacy and security through various hardware and software methodologies. However, DOGGY PADDLE cannot guarantee the security of any information that is disclosed online—no system is fault proof.

If the Site’s security is breached, DOGGY PADDLE may attempt to notify you electronically. By using the Site and providing personal information to us, you agree that we can notify you electronically. DOGGY PADDLE may post a notice on the Site if a security breach occurs. Your account on the Site is password protected so that only you may use it.

COMMUNICATION WITH YOU

We may also use your contact information on file (including e-mail, fax, and phone) to communicate with you in relation to day to day administrative activities, such as freeze requests, gift card balances, online purchases and important product and service alerts.

SHARING OF INFORMATION

Information about our members is an important part of our business, and we are not in the business of selling it to others. We share member information under the following circumstances:

• No Sale, Rental or Sharing of Personal Information: DOGGY PADDLE does not sell, rent, share, or otherwise disclose personally identifiable information from members for commercial purposes in violation of the commitments set forth in this Privacy Policy. The only time any information may be disclosed is in the circumstances described below.
• Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include, without limitation, fulfilling orders, shipping packages, sending postal mail and e-mail, analyzing data, providing marketing assistance, providing search results and links, processing credit card payments. They have access to personal information needed to perform their functions, but may not use it or disclose it for other purposes, in violation of applicable Federal or state laws. However, we do not typically share our information with individuals or entities that are not affiliated with or providing services to DOGGY PADDLE.
• Business Transfers: As we continue to develop our business, DOGGY PADDLE might sell or buy business units or lines. In such transactions, member information generally is one of the transferred business assets, but remains subject to the promises made in any pre-existing privacy policy. Also, if all or substantially all the assets of DOGGY PADDLE or any of its subsidiaries or affiliates assets were acquired, user information could be one of the transferred assets.
• Protection of DOGGY PADDLE and Others: We release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply the Terms of Use or other agreements, or protect the rights, property, or safety of the Site, DOGGY PADDLE, our members or others. This includes, without limitation, exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from members for commercial purposes in violation of the commitments set forth in this Privacy Policy.

In general, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. Except as otherwise limited in this Policy, we may disclose, sell, trade, or rent such anonymous information to others without your consent.

OTHER SITES AND THIRD PARTIES

This Privacy Policy only addresses the use and disclosure of information we collect on this Site. While the Site may contain links to other web sites, please note that when you click on one of these links, you are “clicking” away from the Site to another web site. Other web sites accessible through this Site have their own privacy policies and data collection, use, and disclosure practices. Please consult each website’s privacy policy. DOGGY PADDLE is not responsible for and does not control the policies or practices of third parties. DOGGY PADDLE strongly suggests that you review such third party websites’ privacy policies before providing any data or information to them.

YOUR SHARING OF ACCOUNT INFORMATION

For your protection, DOGGY PADDLE strongly recommends that you do not share your account information, passwords or code words with others. In addition, do not provide confidential information online, unless you initiated the contact, know the party which whom you are dealing, and provide the information through a secured channel. When conducting business over the Internet, we recommend using a secure browser and exit online applications as soon as you finish using them. If you become aware of any suspicious activity relating to your account, it is your responsibility to contact DOGGY PADDLE immediately. Also, remember to log out from the Site and close your browser window when you have finished using the Site to ensure that others cannot access your personal information and correspondence.

TERMS OF USE, NOTICES AND REVISIONS

If you chose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy, including the limitation of damages provisions and application of law of the State of Illinois. We reserve the right to refuse services, terminate accounts, remove or edit content (including, without limitation, forum posts, blog comments, product reviews, etc.), or cancel orders in our sole discretion. If you have any concern about privacy on this Site, please contact us at swim@doggypaddle.com with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Policy is also subject to change. Please check back periodically, as this Policy may change from time to time. However, we will provide notices to the email address that we have for your account. You agree that such notice shall be sufficient to inform you of any amendments or updates to this policy. Moreover, you agree to update the email account on file with DOGGY PADDLE to ensure that it has the most active and current email account on file.